Gouthami Makineni and Apoorv Tibrewal, first-year PGDM students of Indian Institute of Management, Ranchi have won the IBS-BLoC Case Study Contest for this academic year.
The case study was on ‘How can Netflix crack the Indian market?’ authored by GV Muralidhara and Hadiya Faheem of ICFAI Business School’s Case Research Centre.
The top three teams stand to receive ₹12,500, ₹7,500 and ₹5,000 in gift vouchers from Hidesign.
Netflix should focus on expanding its range of content, particularly local shows, and reassess its pricing and payment policy, they recommended.
The contest saw participation from several B-school students. The participants were asked to identify the strategies Netflix could adopt to overcome challenges in the Indian market, especially on the product and pricing fronts.
Gouthami and Apoorv had identified obstacles related to content, price, intense competition, the Internet and censorship
They also were of the opinion of India being a huge potential market for Netflix. Considering the fact that American and British TV shows and movies are hugely popular with the millennials, they would be the right segment to focus on.
Netflix should focus on expanding its range of content, particularly local shows, and reassess its pricing and payment policy, they recommended.
Prof Tathagata Ghosh, Associate Professor, Marketing, at IBS, Hyderabad, who analysed the entries, said the winners’ report focuses on content development for each segment and pricing strategies.
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S Priyatham Swamy from IIM Indore came second, while the third place went to Aditya Battu and Abhinav Mareppa, also of IIM Indore. Abhiroop Das and Jijin Sebastian from IIM-Kozhikode stood fourth, while Isha Walia and Rahul Dubey, also from IIM-Kozhikode, came fifth.
All the case analysis entries by the winning team and the top four runners-up are posted on http://www.bloncampus.com/case-studies/.
The next case contest, on how India can pursue greater glory at the Olympics, is also posted on the site.(Image Source:Wikipedia.org)
